Top 13 Email Marketing Software Tools Reviewed

Why Do You Need an Email Marketing Software?

For anyone who’s in the process of growing a business, one of the most valuable and long-term strategies they will have to concentrate on immediately is finding an email marketing software. Every business needs to focus on easing off its clientele in any way possible and staying in touch with the existing and prospective market in every way possible!

The market has evolved over the years, and even then, email marketing has proven to be one of the most consistent and result-oriented tools to keep in touch with your clients. Ideally, the email marketing software that you choose must:

  • Be user friendly, making the users feel comfortable on their first go.
  • Live safely within your budget (really important).
  • Include some excellent features that can turn all your leads into trusted customers.
  • Be able to move users from the normal email marketing software they’ve been using previously. The software has to offer more and entice the reader with things like more custom designs.
  • Be based on a comprehensive amount of surveys, with experience and a lot of gathered data.
  • Also be regularly updated with plenty of objectiveness.

You’ll inevitably feel overwhelmed while deciding on the email marketing tools you’re going to use for your business. With hundreds of email marketing software available, the choices are unlimited.

One survey calculated more than 450 email marketing tools available online. The market changes every second, so the choice is anything but simple. In this article, you’ll find the top email marketing software and email marketing tools for you.

I’ve included a candid review of each tool with the best features highlighted. Consider this an attempt to make your choice easier, as we’ve provided a head-to-head comparison of the tools. After reading this, you will be able to make an informed decision based on things like affordability and ease of use. You will want to keep in mind the nature of your business, which will impact the required integrations and the deliverability of the software.

So, without further adieu, here’s the list of the 13 best email marketing softwares.

1. Ontraport

Ontraport is an “all-in-one” business and marketing automation software platform. If you’re a small or medium-sized business, an online e-commerce brand, a thriving software business, or even a budding solopreneur, then this software best suits you. The “all-in-one” nature means Ontraport includes features like:

  • Full customization with CRM and sales pipeline
  • Visual marketing provided for a campaign builder process
  • Intuitive email and attractive landing page builders
  • Partner and affiliate platform for interaction
  • Payment processing transparency and efficient e-commerce systems
  • Database objects that can be customized according to your needs
  • Membership sites to join different groups and receive notifications
  • SMS active service and postcard sending for different occasions. Can be activated to receive reminders
  • Metrics and KPI dashboard to make its use easier

There are a few key things that make Ontraport different from business and marketing automation softwares, including:

Customizable Features

Ontraport walks the extra mile by allowing you to choose your own desirable features so you can make the software your own. Compared to most other systems within this price range, that’s a very generous offer. This will add great value to your business and allow it to thrive and excel further.

Visual Campaign Builder to Sell Like Hotcakes

The most important point of stress is that the visual builder provided by Ontraport is super clean, has sharp intuitive skills, and is much easier to use. There’s the feature of high performance and the function of marketing tracking that takes this builder to the top level. It’s the power to visualize the movement in your campaign and know who the user is and how he is converting from one point to another. For experienced marketers, this feature is like the cherry on top of a cake.

A Flourishing Community of Users and Business Consultants

Ontraport takes pride in the fact that the community with which they are surrounded is quite supportive and ready to provide any help, like a trusted friend. This is very valuable for users. The main community can be found in the Ontraport User Community Facebook group and provides a home to more than 5,000 users that are like a family.

Increased Value for Money for Your Small Business Automation Platform

You can get a number of business escalating tools that can provide great value for the small price you’ll pay.

Rest assured that you’ll be saving a lot of money on other tools like landing page builders, email automation tools, affiliate systems, e-commerce, etc. So from the price point of view, you really aren’t paying much.

2. Kartra

While you’re forming your business, there’s a good chance you’ll need various functionalities. Kartra gives you a chance to create, develop, market, and launch all the data without giving you the hassle of hiring an extensive team of copywriters, website designers and builders, web developers, and system integrators. It is the greatest all-in-one platform that provides you flawless email marketing, hosting, A/B testing, and a lot more under one roof!

Let’s take a brief look at their features.

Ultimate Flexibility

With their extensive and easy-to-use features, they have provided an amazing feature of drag-and-drop page builders. With this feature, they’ve professionally designed hundreds of templates to give you a wider range of choices, giving you ultimate flexibility. Their mobile optimization is also 100 percent.

Don’t consider Kartra just a shopping cart system; instead, it’s an all-inclusive email marketing and list building software. It provides a web hosting and business management platform that is designed basically for marketers only.

Build Your Leads

Enjoy the opportunity to build your leads, customer database, and business prospects with Kartra lead. Via lists and custom tags, you can organize them in these groups so that you’ll be able to manage them easily. Interaction for you and everyone else will just be one click away.

Advanced Sale Funnels

It’s easier to build an advanced sales funnel in Kartra than any other platform as they provide you with an interconnection just like the network in an ecosystem. The different funnel pillars are present on a single platform, including landing pages, opt-in forms, mailing, lead tagging, memberships, checkouts, etc. All of these pillars are one on this email software, making your journey easier. The pages can be interconnected according to your requirement on the multi-page funnel flow.

Your marketing genius will turn into a money-making reality business with an open canvas at Kartra.

All Scenarios Under Your Control

The best part here is that you can design your own rulebook for your followers or yourself. Calculate your timings or the usage that you want to keep track of to govern your market strategies. That will give you complete control, and you will be able to handle all the possible situations thrown your way in the process. It’s not such a bad deal when you want to leave your mark in the online business market.

Set and Forget

When you create a visual mind map of everything, including your plan to your market strategy, all your creative juices will be dumped on a canvas. You’ll get a clear idea of what you want from your business venture and how you want it done.

Kartra is a sequence builder where you will truly set everything in front of you once and forget the rest. After working once, you’ll be able to profit forever.

Choose Your Plan

You have the chance to pick your plan. You can either pay monthly or yearly, depending upon the deal you get. The opportunity to switch plans based on your business strategy is also available, and you can cancel the deal any time you want.

In your Kartra plan, you will have access to:

  • Kartra Mail
  • Kartra Memberships
  • Kartra Videos and Helpdesk portals
  • Kartra Calendars and Kartra Agency
  • Kartra Affiliate Management and Kartra Forms
  • Plans and Pricing

You can get a 25% discount on annual pricing by clicking here.

3. Drip

Drip gets its name from the type of marketing it helps automate. Drip marketing is a communication strategy that sends your already composed messages to prospects or existing prospects for a defined time. Many types of media can be used, but these messages take the form of email marketing. That way, you can send a bulk of emails or messages rapidly and free with an easier-to-use platform.

A Bird’s Eye View of the Attractive Set of Features

  • Bounce rate management with database cleanup
  • Automatic updates
  • An export of mailing lists
  • Ready-made templates
  • Code insertion by HTML
  • E-commerce marketing

Drip also allows you the opportunity to automate your e-commerce marketing at a scale. With Drip-powered marketing automation, brands are using their e-commerce customer information to build a personalized marketing experience that is driven by meaningful dialogue and data engagement.

Incomparable Insight

One of Drip’s immensely important features provides you with an incomparable insight into your customers’ activity. This includes the customer perusing, clicking on, and even craving your site. So, basically, you get the customer data right in front of your eyes. You can keep track of your customer information from every channel and use it per your requirements.

Glance and Understand

Use simple tags to get a full and complete understanding of every person using your site and marketing channels. Keep an eye on how people interact with your brand with handy labels. These provide you with an intuitive way of segmenting your audience for later when you are tailoring your messages.

Spot-On Details

In the custom fields, you have a chance to create stronger customer relationships in your marketing by keeping track of the unique information every person has when they cross your store’s path. All the personalized details are added to your emails by custom fields. Your brand will stand out among the crowd of competitors and leave a mark within your customer pool.

Track Customer Actions

Drip gives you the chance to track every visit to your site for a deeper look at what your customers are up to. If they peek, watch and buy your products, you have the opportunity to drive them in the right direction. Not only does this help them to make up their mind easier, it also helps your business to grow bigger.

Drip Pricing and Plans

If you have 2,000 people in your contacts, you can send unlimited emails and only pay $29 per month with Drip. Pricing varies as the number of contacts changes, so you can check the details here.

The best part is that you get a free trial for 14 days to dive into all of the features before you make your final decision.

4. ConvertKit

ConvertKit is a relatively new email marketing and automation tool started by Nathan Barry. Even though it doesn’t have all the chimes and shrieks that others offer, it still gives small businesses and proficient bloggers everything they need to oversee email marketing campaigns. As of 2020, they have more than 28,000 dynamic clients and are doing over $1.7 million in monthly repeating income.

Here are a few of my favorite highlights of ConvertKit.

Seamless Visual Automation Editor

ConvertKit offers you the perfect guide to setting up an individual, complete, and personalized customer journey. If you’re aiming for an email campaign about an event, an action, or anything else, you can define those steps or CTA buttons in the email. The best part is that it has a complete tally that shows how many actions were taken by the users. Hence, another way to determine the success of your email marketing campaign.

Landing Pages and Forms

Drip’s built-in forms and landing page functionality is pretty solid — especially when you consider this feature is free. You can set them up on your own in minutes without needing to pay for any third-party tools or hire an expensive designer.

Simple Segmentation Within Emails

Another useful feature is Drip’s ability to segment individual emails using conditional tags.

Drip Now Has a Free Plan!

They have added a free plan, which is a big advantage, but it’s important to note that you won’t have access to any of the visual automation features Drip offers with this plan. You’re also limited to 500 subscribers; however, you can create unlimited landing pages and send out regular broadcast emails.

Auto Resend Broadcasts to Un-Opens

Every time you send out a broadcast email, a certain percentage of people won’t open it. Maybe you didn’t write a good headline or they were too busy at the time to take a look. Drip has a neat feature where you can resend your broadcast to the people who didn’t open it the first time.

Visual Automation Sharing

You can now share any visual automation inside of your account with others. This is one of the newest and coolest features of ConvertKit.

ConvertKit Pricing and Plans

ConvertKit offers a free plan as well as a complete plan. The pricing of the complete plan varies, depending on the number of subscribers. You can click here to see the ConvertKit pricing.

5. Mailchimp

Mailchimp is an across-the-board software solution that enables you to make and oversee mailing records, pamphlets, and robotized battles (which is only the tip of the iceberg). It places you in the driver’s seat and lets you have full power over your email-promoting endeavors from start to finish.

Mailchimp is simple to utilize, giving you access to a variety of email advertising devices, all strategically placed in one spot. There are several features that Mailchimp offers over different rivals in the business. This software is great for organizations hoping to get their foot in the door with email advertising.

Mailchimp Gives You the Email Edge and Changes the Game. Why? Here Are the Factors.

Ease of Designing and Launching Email Campaigns

It couldn’t be any simpler to get started with MailChimp. After you’ve made a rundown, you’re then ready to begin your first crusade. You don’t have to know any HTML or have any coding information to fabricate a flawlessly structured bulletin, as Mailchimp does the entirety of this for you!

Simply look over their broad offering of pre-built layouts and modify the content by utilizing their simple-to-utilize developer. You can send messages immediately or schedule them to go out sometime in the future, whichever works best for you.

Mechanize Email Campaigns

Computerized/automated messages are ideal for inviting new email supporters, as well as giving endorsers a modified mailing. This may be an item recommendation, a yearly email wishing your subscribers a happy birthday, a random email expressing gratitude towards ordinary supporters, etc. These triggers are ideal foundations for robotized messages, which can help carry you closer to your endorsers/clients. Mailchimp gives a scope of accessible work processes for you to begin!

Geo-Targeting Your Campaigns

Consider the possibility that you’re hoping to target just a selective gathering of your supporters on a topographical premise. This could be helpful when you are hoping to run an email advancement for a specific city, state or other land territory. When you send an email crusade, Mailchimp tracks certain information, like the location of an email supporter, which enables you to section your mailings in the future.

Email Beamer

This makes it amazingly easy to create a battle draft and doesn’t require you to sign into Mailchimp. Simply review an email utilizing your own email record (for example, Gmail or Yahoo), incorporate your substance and headline, and so on. At the point when you’re done, simply send it off to a customized email address that Mailchimp gives you, and the rest will be dealt with.

First-Rate Analytics

One of the most energizing parts of an email campaign is determining how it performed. What number of endorsers effectively got your email? What number of supporters opened it? Which connections got more snaps? This data is essential and gives important input that can allow you to perceive what worked and what didn’t.

E-Commerce Integration

With both the paid and free Mailchimp accounts, you have the capacity to follow the number and measure of buys from a specific campaign. This is convenient when perceiving how well an email advertising effort does as far as created income and deals. With e-commerce integration, you can associate your email campaigns with your online store through a basic API mix.

MailChimp Pricing and Plans

If you want to get your foot in the door, MailChimp offers a Free plan. You’ll have access to the basics, including seven marketing channels, one-click automations and basic templates.

However, if you want to add features, you’ll need to upgrade. The Essential plan offers A/B testing and custom branding, while the Standard plan includes features like retargeting ads and behavioral targeting. The Premium plan, although pricey at $299 per month, includes amazing features like advanced segmentation and phone support.

6. AWeber

AWeber is ideal for small businesses and aspiring entrepreneurs. It’s quite easy to explore and use. This marketing automation and email marketing tool can help any business run successful and measurable email campaigns. The best part is that AWeber allows you to integrate your email marketing lists or accounts to other business-related apps as well. This way, you get to enjoy a consolidated email marketing experience!

Let’s have a look at the features.

Campaign Builder

Your campaign needs to be on top of its creative game. You can easily ace this game by working through a drag-and-drop editor. Lucky for you, AWeber offers an incredibly easy-to-use campaign builder. You can work around different elements by simply dragging and dropping the contents.

Tracking Feature

Another exciting function that comes with AWeber is the ability to keep tabs on the status of your contacts. This allows you to identify how your email campaigns have been performing, including which email got the most opens, click throughs, unsubscribes, etc.

A/B Testing

Testing helps you measure variations in your campaigns. You can use split testing to find out which of your headlines or email designs and content did better and which one lacked in bringing expected results.

Responsive Design

This is perhaps the most enticing feature that comes with AWeber given the world we are moving into. It automatically resizes the size of your email, depending on the device a user opens it on. Today, most users view their emails on a cell phone or tablet instead of their computer.

Segmentation of the Data

This feature allows you to store all kinds of activities and responses to your email campaigns, including the emails opened, click through rates, etc. By tracking this data, you get to have a more in-depth insight into customer psychology and can design new marketing strategies accordingly.

Email Templates

AWeber offers more than 700 responsive email templates that you can easily tweak per your campaign objectives.

Analysis and Reports

For any user generating an email campaign, the most important part is to be able to track performance. AWeber comes loaded with a number of functions that allow you to monitor the number of opens, click-throughs, the bounce rate, and overall history of subscribers. These real-time analyses can help any marketer to focus on the techniques and content that works and skip those that don’t.

AWeber Pricing and Plans

AWeber facilitates its users by offering monthly, quarterly, and annual billing cycles. Pricing is also segregated per the number of subscribers.

7. ActiveCampaign

ActiveCampaign is an integrated email marketing platform that can be connected to all of your small business marketing aspects. It allows you to enjoy marketing automation in its full prime. You can create catchy and engaging emails, loaded with social media marketing links, and give the customer a complete tour to your desired selling points. Also, there’s no need to set up any credit card to use ActiveCampaign!

Let’s take a look at the features.

Website Tracking

With ActiveCampaign, you can track the behavior of the customers on your website. It works in such a way that it allows you to “see” what the customer is doing on your site. The entire behavior is attached to the contact’s history. This lets you analyze all the different factors and set of behaviors that users adapt to explore your product or service. With this useful and magical data, you can easily put your market into different market segments.

Content Alteration

Another exciting feature that comes with ActiveCampaign is how it lets you tailor content per your contact’s preference. For instance, you can completely personalize what boxes or content to add in the email, depending on the customer’s behavior that’s tracked on your site. If a segment of your customers is more inclined towards a certain category on your site, you can specifically target them for whatever they’ve shown interest in.

Easy to Integrate

ActiveCampaign comes with an incredibly easy to use API. You can integrate with your other business and marketing apps and run the entire system fully informed.

Action Tracking

As it can be integrated with your other apps and websites, you can easily track when a customer logs in to your website, what actions they take, etc. With this feature, you get to enjoy a more personalized and hands-on approach to devising marketing strategies. It assists you in setting up the most targeted automated response for a customer.

Split Testing

With ActiveCampaign, you can test different headlines or content on different segments and see which email campaign does the best for you. Send the test version to your desired number of contacts, then choose the winning campaign and run it to your most valued audience.

CRM

As a business, your ultimate focus is on the smooth transition of marketing into sales. ActiveCampaign’s marketing tools are also integrated into Sales CRM. So you can keep track of your interaction and the status of your customers and automate your marketing process.

Unlimited Lead Scores

ActiveCampaign allows you to record unlimited lead scores or unlimited factors/rules that you feel are important to you. You can actively monitor these lead scores and set up automation. Upon reaching the threshold score, your sales team can then work on the lead.

ActiveCampaign Pricing and Plans

ActiveCampaign offers variable plans depending on the number of contacts you have. You can explore per your requirements here. For 500 contacts, following are the plans:

8. Automizy

Automizy is an email promoting and mechanization software tool for small- and medium-sized businesses, marketing consultants and agencies intended to help advertisers get higher open rates. Small- and medium-sized can organizations utilize Automizy’s to produce and convert deals.

The simplified interface improves the simplicity of making robotized email campaigns and working out noteworthy computerizations. With Automizy, you can rest easy knowing that they guarantee your email will stand out in any crowded inbox.

Here are the variables for its diversion that guide marketers for better results.

Computerized Templates

Pick a format, fill it along with your substance material and discharge the computerization.

Drag-and-Drop Email Editor

The drag-and-drop email editor inside Automizy makes it easy for even the most novice marketer to create high-performing emails.

A/B Testing

Test out different email content, headlines or design with Automizy’s A/B testing feature. Send to a limited number of recipients, and choose a winner for future email marketing endeavors.

AI-Based Subject Line Tester

Before you hit send, you can test out how well your subject line will perform. The subject line tester in Automizy grades your subject line based on data from more than 1 million different email campaigns. Even the most prepared email advertiser doesn’t have that kind of experience.

Auto Resend

Resend your campaigns precisely to non-openers with new issue strains to improve your open rates.

Auto-Responders

Email auto-responders are the bridge connecting you and your customer. They keep the customer informed in response to an order placed, a general query or any other automated feedbacks or responses. You can determine the frequency of these auto-responders and set them as you please.

Reporting/Analytics

Automizy has a clean and nice reporting dashboard for all active/inactive campaigns and gives you a thorough insight.

Integrations (Zapier and Native)

Take advantage of hassle-free integrations with other automation tools like Zapier and Native in no time.

Subject Line Recommender

Automizy writes high-performing subject lines based on the copy of your email that will engage with your customers.

Personalized Bulk Email Campaigns

A huge asset of customer relationships, bulk emailing is among the primary marketing activities for businesses, and Automizy provides it with ease and peace of mind.

Automizy Pricing and Plans

Automizy offers different pricing based on your number of contacts. You can get detailed pricing per your required number of users here. However, for a standard 1,000 contacts, it costs just $29 per month:

9. Hubspot

HubSpot is an all-in-one marketing and CRM software. It helps in measuring the success of your results by leads and customers instead of the more traditional page views, time on page, bounce rate and other data. With its user-friendly options, HubSpot provides the best customer service to up your customer pool and helps you grow and increase your business at the top speed. They have a motto of being the No. 1 business messenger to provide you the ease of use and the service you deserve.

Here is a quick look at its features:

Service Software

Your business can grow without any compromises with this marketing, sales and service software. A full stack of software is available with a completely free CRM at its core. So when you use them together, they produce a bigger impact but are equally powerful alone.

Free HubSpot CRM

With leads and customers, you might want to develop a relationship so that you can be on the same page as them and understand their demands and expectations much better. For that purpose, you must organize the data issued by the customers, keep track of all the activities of your leads and customers and give your customers the full satisfaction of being heard.

CMS Hub

Your customers need a personalized and secure experience once they choose you. It’s especially important if you’re at the point of starting a new business. For that purpose, Hubspot has content management software that is flexible for marketers, powerful for developers and your customers get a secure experience that is personalized.

Award-Winning Support

With its marketing hub, sales hub, and servicing hub, you have the chance of being part of award-winning support. A thriving community will be backing you to provide you with the guidance and expertise you require.

Friendly Offers

First of all, if you’re willing to give Hubspot a try, you can use the free trial for 14 days to have a fair idea of all the features. This will also make you accustomed to all the features so that you can use them as needed.

Only pay what you need according to the plan you have in mind and make a deal. For the chats and messages deal, you can get started at only $87. You can add customer bots, product tours and resolution bots for extra pricing.

HubSpot Pricing and Plans

The three plans offered by HubSpot differ greatly in price, ranging from free to $3,200 per month. However, the features that each plan includes vary greatly too. The most popular plan for the marketing hub is the Professional Plan at $800 per month and includes everything from SEO tools to social media tools to content creation tools.

For anyone starting out, the Starter plan is a great offering at just $45 per month for 1,000 marketing contacts. It includes some of the basic features of HubSpot plus landing pages, live chat, list segmentation, etc. If you have 10,000 or more marketing contacts, you’ll need the Enterprise plan, which offers a number of more high-end features. To see all the HubSpot pricing plans, click here.

10. Infusionsoft/Keap

The world is now all about on the go. Everything has to be one click away, and your greatest asset of staying connected with your customers can be achieved with Keap by your side! If you’re running a successful venture of 2 to 25 employees, then Keap is the perfect email marketing tool for you. Keap is one of the best ranking email software tools for small businesses or startups. Below, you can find all the reasons why it may be the best choice for you:

Easily Accessible Design

The most important aspect of any marketing campaign is design. Keap lets you have the best and most straightforward design experience. Use any available template within Keap or just get creative, dragging the snippets around. You can easily include and play around with your social buttons or link to videos and other formatting and design tools. The best part is that it lets you personalize your message by adding or merging the recipient’s name. Save your design as a template and use it later with alterations!

Follow-Ups and Campaign Building

Another plus point in using Keap lies in how it automates your campaigns and follow-ups. Whenever your customers visit your website, you have the ability to gather their data so that you can then automatically send out birthday emails, purchase reminders, restock alerts, etc. Keap can offer you all kinds of follow-up capabilities. Not just that, it also allows you to take care of the other external processes related to your business processes.

Keeping Track of Performance

What good is any email software if it doesn’t come loaded with analytics? Keeping track of your performance is what helps you ache for more! After hitting the “run campaign” button for any email campaign, the only thing for you to do then is focus on the results. With Keap at your side, know:

  • How many emails have been delivered
  • How many have been clicked/opened
  • How many have been not opened

With these details in your hands, you already have a better chance of understanding and learning from your email campaigns.

Making Sure the Email Delivers

Many email marketing campaigns fail because the email lands in the junk or spam folder. With Keap, you can remedy that. It analyzes your email’s content to make sure it lands where it’s supposed to go. Plus, it filters out the recipient’s list. If you’re paying for an email campaign, why pay for the dead leads?

Pricing and Plans

If you’re a startup or new business, you can start using Keap Grow for as little as $79 per month. Keap Pro is for you if you’re a more established, service-based business in need of repeatable sales processes and marketing campaigns. Finally, if your team needs a robust CRM solution, Keap is available for just $199 per month. Each plan offers the first month for free and includes 500 contacts and one user.

11. Sendinblue

Sendinblue is your go-to software if you like your campaign builders to be rather simple and easy to use. It offers quite a good start with either 300 FREE emails per day or 9,000 free emails in bulk! Not just that, it consolidates all of your marketing data, including CRM, Facebook ads and chats that can help you keep track of your performance. Let’s explore its most important features:

Design

  • Design can not be emphasized enough when you are running or planning a marketing campaign. If you don’t want to spend hours coming up with the best campaign just to find out it doesn’t look good, then Sendinblue’s for you! It lets you easily design by using available templates or by enjoying complete autonomy over the designs. It’s all just a game of drag and drop, really.

Personalization

  • Your campaign is as strong as the personalization of the content you’re sending. With Sendinblue, you get complete control over making your content connect with the reader by using a wide range of personalization options you can choose.

Choosing Clients

  • Sendinblue offers unlimited contacts and lists so you do not miss out on any prospective or existing customer. Most importantly, it saves you from having to make multiple lists to accommodate all clients and run multiple campaigns. With just one go, Sendinblue delivers the email campaign to everyone in your contacts.

Optimization

  • If you want to evaluate the results of your campaign, Sendinblue offers fruitful A/B testing. Not just that, you learn how to figure out the best time to optimize and run a campaign.

Pricing and Plans

No matter what size your business size and needs, there’s a Sendinblue plan for you. If you’re a small business or startup, you can take advantage of the Free plan and send up to 300 emails per day to an unlimited number of contacts. The plans include a Lite plan, Essential plan, Premium plan and Enterprise plan. You can find exactly what you’re looking for within one of these plans.

12. Autopilot

Autopilot is an automation online marketing software that is simple and gives the customer a visual journey from scratch to completion. You can put your marketing automation on autopilot so you can create customer journeys that will capture and convert new leads. This is critical to growing your business and making the use of Autopilot worth your while.

Let’s take a look at their features.

Customer Journey Automation

With this, you have the chance to automate the entire customer journey to help you connect and stay closer to your customers. More than ever, you have a good chance of interacting with your customers, making your networking game easier to play and understand so you can solve the demands of your customers.

While trying to build your name, you are more likely to keep the needs of the customers in view and tackle the needs better when you know them first.

Leads and Customers Segmentation

All the information that you collect about your leads and customers can be organized in one place. That way you will be able to reach potential customers better without having to search for the right one and wasting time.

You can characterize and segment your customers when you want to send highly personalized messages based on activity and demographics.

Use CRM to Sync Information

Leads, contacts and other accounts can be synced and integrated from popular CRMs like Salesforce and Pipedrive so that you can have everything right in your sight. You can enjoy all the needed data pronto.

Track and capture leads that are new from anywhere like web pages, landing pages or any blog posts that have a better interaction in a short time.

No Coding Required

You can design and build customer journeys, just like the chalk and talk method. Without any coding, you can take advantage of a purpose-built canvas to help you and your team automate repetitive tasks so that remarkable experiences can be developed for your customers.

Attractive Deals

Without any credit card payment, you can enjoy a 30-day trial and take advantage of any deal that suits you best. That way, your initial networking can start. If you don’t agree with any of their deals, you can switch plans at any point or even cancel your agreement with Autopilot at any time.

Pay monthly or annually with any gold, silver or platinum card and send unlimited emails, contacts or any other information.

Pricing and Plans

If your business is just getting started, the Silver plan from Autopilot is perfect for you, with the ability to have up to 2,000 contacts. The Gold plan offers 5,000 contacts and the Platinum plan includes 10,000 contacts. It’s important to note that you will save 20% if you sign up for a year instead of paying month to month.

13. BenchmarkONE (formerly Hatchbuck)

Are you running a small business? Even if you are, you still need the tools to keep track of your progress, which is dependent on your business activities and campaigns. BenchmarkONE is the perfect email marketing tool to manage your marketing activities and convert more leads. It is an all-in-one CRM software that assists you in keeping track of your existing market, while at the same time keeps you posted to close other hot leads.

Contact Management

You may have a lot of customer contacts or data saved somewhere, but it’s of no use if you can’t use it for good! With BenchmarkONE’s super easy to use CRM and marketing tools, you can keep track of the market you’re in. It can even help you close more leads because of its hot leads alert feature.

Follow-Up Automation

Follow-up is king in marketing. You lose your customer for good if you don’t remind them that you remember them. BenchmarkONE, formerly known as Hatchbuck, offers easy to run (yet intelligent) campaigns and auto-responders. By using results-oriented marketing automation tools, you can run promising email marketing campaigns.

Success Trail

If you’re looking to keep your contacts, campaigns, interactions and everything else in one place, BenchmarkONE is your sanctuary! It not only keeps all your data safe, but you also get to enjoy insights on your customers, the performance of your campaigns and recent interactions. It also offers real-time alerts for sales.

Pricing and Plans

You’ll want to select your BenchmarkONE plan based on the number of users and contacts you have, as well as on the number of emails you need to send each month. The Small Biz plan allows you 2 users and 1,500 contacts, while the Team plan (the best value) gives you 5 users and 5,000 contacts. The Professional plan allows you as many as 10 users and 15,000 contacts. Whichever plan you choose, be sure to take advantage of the BenchmarkOne 14 day free trial before you commit completely.

What’s Next for You?

We know it’s all about the return that you expect to achieve by investing in these essential marketing tools. It isn’t wrong to say that email marketing stands to be one of the most consistent and influential marketing tools. Also, with these multi-featured marketing tools, you get to offer your customers a personalized journey. It’s all about opening more potential leads and converting more leads into sales. Your objectives must be different depending upon the size of your organization and the objective of your business. However, when it comes to email marketing, you want to make sure any software you uses tracks the following:

  • Opens and clicks
  • Click through rates
  • Clicks of the call-to-action buttons
  • Email forwards
  • Bounced back emails

We have also rounded up a consolidated review and free trials that users have taken for these 13 best email marketing software tools:

Choosing the right email marketing tool for your business depends upon many factors, including the size of your business, whether you are a startup, a small business, an enterprise, or a large company. However, no matter the size, an email marketing tool that can be combined with your marketing automation tools such as CRM is no negotiation.

Hopefully this roundup helped you to up your email game to a whole new level. With the right tool, you will no longer be going in blind and targeting the market; instead, you will be in constant contact! Plus, you will know everything that is needed to generate more action-oriented traffic and convert more leads.