The Ultimate Marketing Automation & Sales Funnel Tool? Don't buy Kartra without reading my review. Find out whether this all-in-one marketing and sales funnel software is for you.
Are you looking for more information about Kartra? (dubbed as the True All-in-One Marketing automation and sales funnels platform for most online businesses)
Do you want to know which sales funnel software is better? Is Kartra better than Clickfunnels vs Builderall vs Optimize Funnels?
Should you switch your marketing automation platform and online business to Kartra?
If you've asked ANY or ALL of these questions about Kartra, you'll get the answers after reading this article.
Hi, my name is Stephen and I am an ACTUAL KARTRA USER and while I do understand that Kartra IS NOT for everybody, there's a BIG chance that if you want to launch a sales funnel, sell your course or promote your products and services, this is a solution that might help save you a lot of TIME and MONEY. But first, you might be wondering…
What are my credentials for writing this Kartra review?
I've been working in the digital marketing industry for almost a decade serving small to medium sized businesses here in North America. Helping them to get more traffic, leads and online sales.
I got started as an SEO Professional, then added Pay Per Click Advertising, Conversion Rate Optimization, Email Marketing, Ontraport Certification, Infusionsoft Certification, Analytics, Google Tag Manager, and sales funnels in my skill set. I've personally built my OWN multi-6 figure business online in the last few years…
But enough about me, you're here because you're either an entrepreneur, a marketer, a course creator or someone who needs a sales funnel solution to launch your funnels properly. And so…
What is Kartra
It's dubbed as an all-in-one marketing platform.
It's a monthly software as a service that you can use to sell your digital products, physical products or both while taking advantage of marketing automation, sales funnels, landing pages, email marketing, analytics tagging and segmentation.
You're probably here because you've heard about Kartra, or some friend swear that this is the best sales funnel software out there since slice bread.
Or maybe you're seriously looking for alternatives to Infusionsoft, Salesforce or the KING of sales funnel software: Click funnels…
There's a huge time involved in transitioning your online business to a new platform and if you decide to go with Kartra, I'd like to be able to help you as much as I can.
Who is Kartra for?
After chatting with business owners and reading at what other digital entrepreneurs are looking for when choosing a sales funnel solution, there are several buckets of people who needs Kartra…
Coach / Consultant
Business Owner / eCommerce Business Owner
You're a successful small business owner and you'd like this year to be even bigger and better than the previous one.
You know that your competitors are probably capturing your ideal customers because you don't have ENOUGH presence online.
You want to be able to capture NEW leads that are high quality and targeted as your ideal customers.
You have marketing and advertising budget to spend, you just don't want spend blindly on things that don't work.
Kartra is a perfect lead generation solution to grow your online business!
Coach / Consultant / Guru
You're a successful coach or consultant that either has an existing online presence looking to grow, or with the world changes of COVID-19 you've needed to shift your business to an online format to survive and grow.
You want to be able to capture NEW leads that are high quality and targeted as your ideal customers.
Kartra is a perfect solution to grow your online coaching / consulting business!
Online Course / Membership Creator
You've built a tribe of loyal fans and followers. Now they want to hear more from you.
But technology is holding you back because launching your membership site is becoming a big obstacle.
The only options you see is to either pay someone thousands of dollars to build your membership site, or learn something that's too technical.
Kartra offers a practical and quick alternative to launch your membership site without the hassle and the headaches.
You're a public speaker, be it filling small rooms or demanding large stages, the world has changed for events in 2020, and you need to change with it.
Kartra is a perfect solution to convert some of your offline to an online business!
Blogger / Niche Website Builder
Blogging, List Building, Email Marketing, Capture and landing page tools, is there a more perfect mix of tools and features for the growing blogger or niche website owner. Stop messing around with multiple tools and learn how to grow your list, your audience and engagement!
Kartra is a perfect solution to grow your online information business!
Do you belong to any of these segments? If not, let me know specifically why you think you need Kartra? What is it that you are looking for?
I’ve been testing Kartra for quite some time and for a new user, logging into your account for the first time can be QUITE intimidating.
Don't worry, that's why I'm here because my goal in this article is to assist you step-by-step on how to use and launch Kartra as if i'm sitting right beside you.
While a beginner will need to test and try a couple of things before you can get the hang of using Kartra's editor, features and automation, the more advanced and veteran marketers like me would GEEK out on some of these features… (there's more features in Kartra).
Every online business that wants to grow and scale in the next few years will face these 2 biggest problems.
You'll need more traffic
Traffic or a website visitor is the bloodline of any online business.
You need people to visit your website before people can see what you have to offer.
Whether you're selling a physical product, a digital course or selling your services, you need traffic to get people to know what you have to offer.
Kartra won't HELP you get more traffic because it's not a traffic generation tool. The good news is that getting more traffic is EASIER than you thought.
We think that we need to GENERATE traffic, but the truth is you just NEED TO TAP into a Great traffic source.
And the greatest traffic sources are actually wanting to give you more TRAFFIC.
You just need to either PAY them with your time or your money.
I'm talking about Google, Facebook and Microsoft (Bing). These are some of the sources of traffic today.
Chances are you'll want to learn and master how to get traffic from these platforms.
So how can Kartra help you with traffic generation?
Because you'll be able to launch your sales funnels much quicker and more practicaly than Click funnels, you'll have more time to learn how to do Google SEO and have more funds to run Paid Google ads and Facebook Ads.
And Kartra just makes solving
You'll need more conversions
This is where Kartra can help you the most.
A conversion is a record of lead, sale or event that is measurable to a metric that is important for you.
- If you want more email subscribers, that's an email conversion
- If you want more leads, that's a lead conversion
- If you want more sales, that's a purchase conversion
Because of the split-testing capabilities of Kartra and the ability to launch landing pages and funnels much faster, you'll be able to start optimizing for conversions much faster.
Also, once you become a member of Kartra, there are tons of resources on Conversion Rate Optimization and using Kartra to improve your conversions. I would also recommend that you subscribe to my Youtube channel for more tips and tutorials for free.
Insider's Access (2020 Update)
Do you have access to your Kartra account? If you don't have an account yet, I strongly recommend that you start a 14-day trial so that you can follow along in this article and tutorial.
Installation and Setup is fairly quick and easy.
Though if you've been using Leadpages and Click Funnels for quite some time, you might get confused initially on where to go next.
Which is why once you log in, I recommend that you try one of the Done-For-You Campaigns as an initial test and to get familiarized with the platform.
Done For You Campaigns
Once you log inside Kartra, you can either chose to go to the Kartra Academy (they'll send a separate login information once you register for it) or the Done-For-You Campaigns.
Start with the DFY campaigns because it will populate everything as a template to help you get started faster.
This will help you get familiarize with how Kartra works. Don't worry because you can delete this funnel anytime.
Your Products Inside Kartra
In one of the Done-For-You campaigns that I've imported (the Book Funnel), the very first steps is to setup and configure your products.
This section is where you'll want to add any goods or services that you want to sell on your Kartra platform.
Setup and configuration is pretty straight forward. Just follow the prompts and steps.
There's also a guide and checklist on the right-side border of your screen. It also tells you how much percentage is completed from this checklist.
Make sure that you also check out the list of tasks here and complete them.
Product Pricing Options
When adding prices and the different payment plans for your products, it's as simple as following the steps and choosing whether you want a one-time payment or subscription charge.
You can also do advanced payment configurations that includes free trials or $1 trials after X amount of days just like the Kartra Trial plan.
If you are selling physical products, you can add shipping costs as well.
And for those who needs to charge sales tax, there's a section that you can setup to automatically charge sales taxes on purchases based on their geographic location.
Woohoo, this makes sales tax collection much easier – As of this time I don't think Click funnels can do this.
Tagging and Segmentation
What makes Kartra powerful in my opinion is the ability to tag and segment customer and lead behavior based on the activity they performed on Kartra and your website.
If you use other tools, it's usually a band-aid approach wherein you need to connect the different tools together with API and integrations or even ZAPIER so that they could communicate with one another.
And just like any other Sales funnel software and tool out there, Kartra is rich with integrations to the top marketing tools and softwares including email tools, membership tools, etc.
Hopefully, you'll want to use all the features that Kartra provides and cancel your subscription to other tools like email marketing software, landing page builders, and even your WordPress website hosting.
Whatever it is that you're selling online, you're covered with the top payment solutions that's included with Kartra Payment Integration:
You can connect your accounts easily with the API integrations.
I personally prefer to use Stripe and Paypal as a payment provider.
I've been using marketing automation solutions like Drip or Convertkit, but with Kartra, there is NO NEED to use and pay for these software.
Also, because the integration is built-in, all you need to do is find the automation triggers and actions inside Kartra and you'll be creating your own behavioral based marketing campaigns much faster.
As I've mentioned before, if you're using another email marketing tool like ActiveCampaign or Drip as your email marketing automation platform, you can cancel those with your Kartra membership (that's an immediate saving of at least $49/month for the basic plans of email marketing).
Send behavior and event based emails and messages so that you can personalize your communications with prospects, leads and customers.
Seriously, this is one of the reason I love Kartra. GPDR has been enforced last May 2018 and if you have customers in the EU region then you need to comply with this law and regulation.
Kartra makes GDPR compliance quick and easy.
Just like any other landing page and sales funnel builder, Kartra is drag and drop with elements, rows and sections.
It's still not like the editing capabilities of UNBOUNCE, but it's more like the editing look and feel of Optimize Builder from Optimize Press.
It does take a little bit of time to master the tools and elements, but it's definitely not something that's too difficult to learn.
Why I'm Loving These Block Templates!
And this is absolutely my favorite feature of KARTRA because it just SAVES me so much time (and you will too!).
The Block Templates allows ANYONE to quickly DRAG and DROP beautiful and highly converting designs into your page.
Just edit and replace the text/image/video on these pre-made templates and you're good to go.
There's different block templates for headers, body, content, footer, call to action, etc. Definitely, one of the things you'll want to try inside Kartra.
Frequently Asked Questions
If you're familiar with Genesis Digital, this is the company behind Kartra (launched last April 2018).
Genesis Digital comprises of legendary internet marketers including Mike Filsaime and Andy Jenkins.
If you've heard or use Webinar Jam and Ever Webinar, these are the guys that brought those Saas tools to us.
If you're building an online business, you need a platform to launch it. You can either do a ‘band-aid' approach with WordPress, or use SAAS tools like Kartra, Clickfunnels, Teachable, Thinkific.
That's inevitable and a mandatory requirement for any online business. You need a place to launch your content.
While there are many platforms like WordPress that are used to build and launch an online business, they are really not designed to HOST everything that you need for your online business.
And this band-aid approach of trying to get your tools and solutions to work and communicate with one another can be a time consuming and resource hungry task, which can also be highly technical. Just think of CNAMES, DNS, nameservers, MX, etc terms that you'll need to know once you go the WordPress route.
Kartra eliminates that problem because it is your sales funnel software, landing page builder, website hosting, email marketing solution, marketing automation tool, analytics tools, product creation tool, and with the DONE FOR YOU system, it even provide you with the SYSTEM (complete with the templates and swipe file) to completely launch your business.
I hope by now you've learned as much as you can about Kartra.
But nothing beats a personal experience and your very own discovery of the tool.
I would like to personally invite you to try the 14 day trial of Kartra and see the capabilities of the software for yourself.
If you get stuck, just email me and mention that you've signed up via my affiliate link and i'll assist you in anyway I can.
After the 14 day trial is up, if you're still not satisfied with it, cancelling is as simple as clicking a button.
I recommend that you choose a pricing that fits your needs.
Obviously, if you already have an established list of subscribers that are at least a few thousands, you'll want to choose the plan that covers all of them.
One of the things that you'll get once you join Kartra is access to the Kartra Academy.
Not a pre-requisite, but if you have time to learn new stuff, or even delegate this part to someone.
Most are basic stuff and information on how to use Kartra, but if you have to delegate or if you have virtual assistants that you want to teach, this is the perfect tutorial and academy for them.
Kartra pricing starts at $79/month(when paid annually), which is slightly lower than the $97/month of Clickfunnels. You can get started with Kartra for only $1 here. Remember that with Kartra, you won't need a separate email marketing subscription which costs another $29-$49/month at least.