ActiveCampaign has recently made a name for itself in marketing automation.

It helps you to go beyond the process of a basic simple email in order to help you in advancing your business to a higher level but this can only be done by adopting innovative integrated softwares which is highly expensive.

As you can see, ActiveCampaign as a tool alone doesn’t help to a greater extent. It can track important things by organizing your contacts and guarding your emails side by side but that’s just it.

On the other hand, some extremely important help desk features are not offered by ActiveCampaign which mainly include membership sites, proper management, scheduling tools along with audio and video hosting and built-in ecommerce, which are all crucial. This means that no matter what you are planning to do, you need to look up for other integration methods to achieve a higher level of success.  

If you are searching for the right option which not only helps you in sending your emails or automating your business, but helps in running an efficient business overall, then Kartra is the perfect option for you!

Kartra takes care of customer support, checkouts, landing pages  and a million other things some of which are also offered by ActiveCampaign. Clients associated with Kartra rave about how much money they save by the help of Kartra’s HUGE feature list allowing them to cancel all other marketing tool subscriptions which interfere with their work. 

Keep reading to realize why Kartra is definitely the best choice for your business!

Kartra Advantages



In order to earn money online, you need to work by selling stuff. And for this purpose, an e-commerce tool is necessary. But there is a small problem; In case of ActiveCampaign, you will need to purchase a separate tool like WooCommerce or Shopify since ActiveCampaign doesn’t include a native ecommerce tool, hence making it expensive for us. ActiveCampaign’s upgraded plan also doesn't include deep data level integrations, the critical data needed for follow ups is not available. 

Kartra, however, consists of an ecommerce site built right in. In order to make the checking out process easier for the customer, multiple payment and price options are provided. It also supplies coupons, trials and initial payments with the meaning to attract new customers. For the purpose of maximization of each and every sale, Kartra allows you to deal with this by easily creating order bumps and one-click upsells. In case someone ends up leaving your cart during the process of purchase, you can automatically catch them by tagging and following a proper check up hence saving the sale and not allowing it to go to waste.

Video Marketing

Video marketing playing an important role in a business is not surprising at all. It has been identified that marketers who make use of video facilities earn 49% higher revenue as compared to non-video users.

So in order to take advantage of this, you would obviously not prefer to waste your budget on a platform that doesn’t even host videos? If you use LeadPages, a third party plug-in like Wisita or Viemo will need to be purchased to add a basic video to your page. 

Kartra, on the other hand,  will help you in reliably hosting your videos with the help of a customized player offering advanced in-video actions attracting more shares and sales. Opt-in form and compelling CTAs can also be added while the video is being played. Side by Side, tag viewers can be checked automatically in accordance with their behaviour. 

The Customer didn’t watch the whole video. Wait! That’s not a problem at all. The tags used previously will now help you in checking everything by instantly activating automations by process starting with a follow-up email, allowing the viewer to become a part of our special offer campaign, subscribing them to a list and after all, providing you with more chances to convert leads to customers.

Membership Sites

Membership sites are not just for delivering content to your customers; they act as the most reliable source out there allowing business owners to earn enough income every month. 

LeadPages neither provides membership site capabilities nor allows direct integrations with any membership platforms, this means that in case you need help with this, an additional cost will be suffered to get an entirely disconnected new membership.

Alternatively, Kartra can host all your members in an organized, multi-tiered membership portal, with the help of drip content capabilities. You can have ultimate control over your membership site, helping you in making certain decisions like allowing comments or charging money for access. Everything is completely in your hands and you are the one who decides how you want it to be presented. Other than this, Kartra also provides your members with the facility of a portal allowing your users to have an additional overview of all the content that is offered starting from a basic single username and password, therefore, assisting with the verification process. 

This proves how quickly you can grow your bottom line with Kartra memberships, just imagine!


Customer service is essential for a business to be successful. Therefore, Helpdesk costs FIVE times more to acquire a new customer than to retain an existing one. 

On the other hand, LeadPages currently doesn’t have a built-in help desk which means you will need to purchase another 3rd party software.

Luckily, in the case of Kartra, a help desk is already available into the platform which allows you to provide immediate customer support by the help of live chat and the automatic email reply system in order to make sure  that the customers are heard and the problems are resolved quickly!


If you are a consultant, coach, or want to host live events, you need a simple and intuitive calendar tool for this purpose allowing your customers to check, schedule, and manage their appointments accordingly on their own. If you use ActiveCampaign, you’ll need to purchase a separate calendar software for this.

This hassle and the extra money can easily be avoided with the help of Kartra’s built-in Calendar functionality which will allow your clients to self-book and reschedule based on the availability, and send them automated reminders, so that no appointment is forgotten.

Other than this, since Kartra Calendars and Kartra Checkouts are part of the same family, the charge for your sessions can directly be done from the Calendars section making sure that your work time is worth it.

Affiliate Management

Imagine building an army of people which helps you in promoting your product on a daily basis enthusiastically and increasing your overall sales! This is called affiliate marketing and in order to convince people to sell your products, you need to make sure that the affiliation process is exciting and smooth without any difficulties. 

Unfortunately, ActiveCampaign does not take into account this essential aspect of business growth. On the other hand, if you are playing the role of an affiliate yourself then you are banned from sending affiliate email offers on the platform. Yikes!

Kartra, always working at its best, has proper built-in affiliate management with questionnaires, automated payments, minimum sales requirements and other important features which can ensure that you have found the right people for this job without wasting any extra money or payments.

Kartra offers you an awesome affiliate marketplace to not just find affiliates to sell your products but also become one! If you really love Kartra and want to promote our product, we will offer you 40% commission on affiliate sales which is higher as compared to 20-30% being offered by ActiveCampaign.

Other features offered by Kartra such as email sequence building, automations, split testing, and analytics are far better than all other options offered by other email service providers which mainly include Mailchimp, Get Response, ConvertKit, Aweber and Active Campaign.

Why Business Owners Like You Made the Switch

Check out these reviews for Kartra submitted by some customers:

Avery Breyer – Kartra User

I followed Kartra to message and copy exact email sequences but used ClickFunnels with Active Campaign for the emails. My conversions increased 12% with Kartra on average across the board.

Paul Murphy – Kartra User 

Before Kartra, CF, Active Campaign, Deadline Funnel, Thrivecart, Wistia, and Tawk Live chat etc were being used by customers and were considered good since there was no other better option at that time. But after the release of Kartra, work can now be handled more effectively. 

See How They Stack Up Against Kartra's Powerful Features

All these features AND Kartra saves you money?

At first glance, ActiveCampaign looks like a steal because it helps you in earning $15/month! The main point is hidden which is that you earn $15 only if you have under 500 contacts and if you choose their Lite plan which doesn’t give access to the major key features like deep data integration, SMS marketing, custom domains and split automations etc. 

As you keep on adding more contacts, and get a final plan which does everything they say their platform does, that number increases to hundreds of dollars per month.

This is before you even realise that ActiveCampaign lacks Six essential and critical tools which you will need to purchase and then integrate. 

Now, let’s do the math on those, shall we? An ecommerce platform, which serves the purpose of helping you out to be able to sell stuff, costs about $99/month. That’s too much, isn’t it?

Add an affiliate management software to make sure that other people are promoting you. This means an additional amount of $100-$200 a month is definitely needed.

Oh and don’t forget about the membership sites or e-learning platforms? That’s another $99 a month. On the other hand, if a professional video hosting program is needed, you need to invest about $99 a month for an account on Wistia.

The leading help desk platforms cost $99 per month per agent. And if you want to schedule appointments, you’ll need a calendar tool for another $15 a month.

That’s a total of $500-$600 extra each month to get a full suite of business tools. And before you know it, that $25 quickly adds up to hundreds of dollars a month.

Kartra, on the other hand, provides all of the above features mentioned above, no matter what package you select, ultimately helping you save a lot of extra cash. So why not choose the Kartra, the easier option?

Active Campaign Pricing

With Kartra, there’s absolutely no need to purchase other software. Our programmers have done all the work for you, so everything is already integrated for you. Choosing Kartra is no doubt the right choice because it comes packed with every tool you’ll need to effectively run your online business avoiding all challenges.

Got questions? We've got the answers!

Is Kartra PCI and GDPR compliant?

Absolutely! Kartra is 100% PCI and GDPR compliant since it uses best practices offered by payment-gateway-sanctioned industry to ensure that your shopping experience, and that of your customers, is a safe one. 

“PCI security standards are technical and operational requirements set by the PCI Security Standards Council (PCI SSC) to protect cardholder data. The standards apply to all entities that store, process or transmit cardholder data with clear guidance for software developers and manufacturers of applications and devices used in those transactions.

The Council is responsible for managing the security standards, while compliance with the PCI set of standards is enforced by the founding members of the Council, American Express, Discover Financial Services, JCB International, MasterCard Worldwide and Visa Inc.” (From “PCI DSS Quick Reference Guide” published by the PCI Security Standards Council™)

To conclude, Kartra is the most secure platform in today’s time period. Day by day, as security standards and capabilities evolve, you can be sure that Kartra will be among the first platforms to incorporate them.

What platforms and services does Kartra replace?

Here’s the entire list:

  • Email marketing campaign platform
  • Marketing automation platform (letting you build and automate your sales funnels)
  • Marketing page builders (landing pages, squeeze pages, sales pages, thank you pages, product launch pages, checkout pages, video sales letter pages, and more)
  • Membership portal builders
  • Shopping carts
  • Online form builders
  • Split testing and link tracking software
  • Calendar and appointment scheduling software
  • Helpdesk ticketing systems, including live chat
  • Video hosting (with advanced marketing features)
  • Affiliate management system
  • Campaign analytics platform
  • Custom programming to integrate your various marketing software platforms — Kartra seamlessly integrates all of the above already
  • Graphic designers — Kartra’s professional, stunning templates designed for pages, emails, forms, and more

Best of all, Kartra’s tools are not merely basic versions. In fact, each Kartra tool is absolutely full-featured, giving you the functionality of the leading platforms in each individual category — plus effortless integration with all of Kartra’s other full-featured tools. It’s the most complete AND easy-to-use online business solution you’ll find anywhere.

What else is included?

Kartra not only gives you a complete suite of integrated sales and marketing tools which makes it easy to build your emails, pages, opt-in forms, checkouts, and sales funnels. Kartra actually gives you complete sales funnels too — pre-built, beautifully designed and professionally copy written by renowned internet marketing experts — ready for you to customize and activate in just minutes.

Kartra also gives you a complete set of ready-to-use, stunning design templates for creating new emails, pages, checkouts, opt-in forms and more. Between Kartra’s ease of use and all the done-for-you marketing assets we’ve included, you can launch your entire online business in just a few hours with Kartra.

Do I need design skills?

Not with Kartra!

Give your marketing assets that polished, professional look with Kartra’s wide variety of gorgeous templates for pages, emails, and forms.  

Our team of expert graphic artists and internet marketing gurus have crafted these stunning designs to help you attract many customers and maximize conversions effortlessly. It’s like having an elite marketing agency creating your assets for you — without any additional cost.

Easily customize these templates with your own copy, images, and colors, and launch your marketing assets in just minutes. NO design skills needed!

What are the system requirements?

Kartra is a software hosted in the cloud, a.k.a. Software as a Service (SaaS), which means we host the software for you and you don’t have to download anything. All you need is an internet-connected computing device (Mac, Windows, Chromebook, Linux PC, even most of the latest tablets), and a recent version of any of the major browsers (Chrome, Firefox, Safari, Opera, etc.). Then, simply navigate to, log in with the credentials you received when you subscribed, and start building your online marketing machine!

Do my pages have to be hosted on Kartra?

Not at all! Kartra gives you several hosting options.

First of all, if you have your own domain name we have good news for you: you can plug it into Kartra and your landing pages, checkout pages, membership sites, helpdesk portals, etc will be displayed under your domain name.

Needless to say, Kartra also offers robust, reliable hosting for your Kartra-built pages. You can launch your online business presence right away without needing any other internet hosting account.

Plus, if you have your own internet hosting account and want to host your pages on those servers, that’s easy too.

Kartra generates straight HTML code for every page you build in Kartra. Just upload that code in a .html file via FTP to your host server and your page will become live. Whenever you make changes to a page, simply save a new .html file from Kartra and replace the previous one on your server via FTP.

And, if you have a site on WordPress, Kartra also gives you a one-line JavaScript code for every Kartra page. Just paste this code into a blank WordPress page and publish. Your Kartra page will be part of your WordPress site, and will look exactly as you designed it in Kartra. Better still, whenever you make any updates to your page in Kartra, those updates will automatically be made in your WordPress page.

How secure is Kartra?

At Kartra, we leave nothing to chance.

So it was essential to us to make sure that Kartra has the best security measures available and every precaution is taken to ensure the security of your data, AND your customers’ data.

We start with a direct, secure, encrypted (256-bit) connection directly from your customers to your payment gateway. Customer payment information is tokenized — a fancy term that means that at no time does any customer payment data ever touch our servers. We never store it, and we never see it.

All the data you store in your account – including the personal information you collect about your leads and customers, is protected by multiple firewalls and Cloudflare security. On top of that, there is no central Kartra database to hack. Every Kartra user account has its own, isolated database. That means it’s practically impossible for anyone to breach Kartra and run off with “everyone’s data”.

Finally, Kartra is extremely reliable too! Today’s internet-driven businesses run 24/7 and any downtime is lost money. So we’ve gone the extra mile to ensure the reliability of Kartra for your business. Kartra’s infrastructure runs on the best — top-tier storage and delivery providers including Rackspace®, Amazon, and SendGrid®. This is your assurance that Kartra will be there for you, day in and day out.

Can I cancel or change plans anytime?

Kartra gives you a convenient, budget-friendly monthly subscription model with the lowest prices you’ll find for such a combination of online marketing tools in one platform. You can cancel your subscription at any time, and your billing will stop right after your current billing cycle is complete.

Why is Kartra’s pricing so good?

That’s the million-dollar question, isn’t it?

What we really should be asking is, “Why does other software cost so much?”

Because truly, in this day and age, there is no sane reason for you to have to pay hundreds or thousands of dollars a month on multiple apps to get the minimum necessary functionality you need to run your online business.

Nor should you have to spend the time to research hundreds of apps to find the right combination for your business, learn how to use each app, and spend money on programmers to integrate them so they can share data. Again, in this day and age, that’s just insanity.

After struggling ourselves to try and find a viable solution for our business, we decided to do something about this.

Since we were already an expert cloud software company (having produced the wildly popular and successful WebinarJam and EverWebinar platforms), we put our resources to crafting a truly affordable platform that any marketer can use to grow their business, profitably.

But that wasn’t enough in our book. This platform also had to be very easy to use. And fully integrated to provide you with truly useful, actionable analytics.

And after three years of solid development, we are proud to be able to offer you the first true all-in-one eCommerce and marketing platform that gives you everything you need to launch and run your business — at a price that is refreshingly sane.

Which package should I choose?

Kartra offers you different packages according to your business needs and your budget. The packages differ primarily by the number of contacts and monthly email sends, amount of monthly bandwidth, and number of marketing assets you can have. All four packages give you complete access to Kartra’s amazing assortment of tools, features and benefits. There are no extra-cost “add-ons”. With Kartra, you get everything from the start, no matter which package you choose.

So here is the answer to your question. The package that matches your size of business — the number of leads, monthly email and bandwidth volume and number of marketing assets you’ll need. That’s the package for you! 

Moreover, with Kartra’s easy monthly subscription model, you’re never locked into a package.

Does Kartra integrate with other platforms?

Of course! Connect Kartra with other platforms you know and use them for your business, including many popular payment gateways, membership platforms, email marketing platforms, SMS, Zapier, and more. We're continually adding more integrations too.

Do I need coding skills?

Absolutely not!

Kartra’s simple drag-and-drop interface and menu wizards let you do everything without any code whatsoever — from designing and launching your marketing pages, emails, forms and checkouts; to configuring your products, shopping carts, helpdesk, videos, and affiliate program.

Kartra makes it even easier for you with its wide variety of gorgeous, pre-designed templates for pages, emails, and forms, letting you go even faster with practically no effort.

With Kartra, anyone, regardless of experience, can easily build a complete online business presence in just a few hours. 

No code required!

Can I use my own domain?

Of course. Kartra gives you the option to use any domain you own to direct to your Kartra-hosted pages. All you need to do is adjust a few settings in the cPanel of your internet host account. It takes just a few minutes to complete the configuration, and we provide you with the documentation, explaining how to do it. You can easily do it yourself, or let your webmaster or IT person do it for you.