Kartra vs. ClickFunnels: Why It’s So Easy to Make the Right Decision

When it comes to creating sales funnels, Kartra and ClickFunnels are two names that usually come to mind. In fact, Kartra even refers to itself as “the No. 1 alternative to ClickFunnels.”

It’s important that you understand the difference between the two so you can make an educated decision about which is best for you. This post will explain just that.

If you want to make more money and create an advantage over your competition, you need to compare ClickFunnels vs. Kartra and use the software and strategy that’s best for you to build your online business.

Fortunately, it’s actually very easy to make the right decision for your business when you have all of the right information. So, without further adieu, let’s dive into some of the basics.

What’s the Main Difference Between ClickFunnels and Kartra?

The main difference when you compare Kartra vs. ClickFunnels is that Kartra is built to run your entire business, whereas ClickFunnels is a tool that helps you build sales funnels and educates you about online marketing.

What Is Kartra?

In their blog post, Kartra said that they “want Kartra to be THE tech that runs your business. And to GROW your business, everything should be connected and aware of the status and performance of everything else.

Hence Mike Filsaime and Andy Jenkins built a system to publish shockingly sexy looking web pages so you can capture your traffic onto email lists, register them for webinars or live events, create connected funnels, launch new products, and track it all — from the second someone arrives on that page to the moment when they enter your membership site.

The main benefit of Kartra is that all of the systems are connected to create unique experiences for your visitors.

The full-blown, two-tier affiliate management and tracking, and the data-rich Customer Relationship Management and Analytics platform, allow you to create and manage your complete sales funnel in one place — from receiving payments, giving people access to a membership platform and answering questions in the built-in Helpdesk portal.

Every single activity that your customer (or subscriber) has ever done in the Kartra system allows you to gain insights that are hard to keep track of if you’re using different email service providers to track what emails they open. Without a tool like Kartra, you may be using Wistia to see the videos they watch, ThriveCart to collect payments and Kajabi or Teachable to host your online course.

The founders of the system set the Kartra pricing, so that even if you only use a fraction of the all-in-one online marketing solution, the value proposition is still superior compared to sales funnel builders like ClickFunnels.

An added benefit of Kartra is that all of their packages offer all features, all the time. The only difference between the various pricing options is the size of your contact list, your traffic bandwidth and the number of pages you can create. That’s why I created an in-depth review of Kartra’s pricing. I highly recommend you take a look if you’re considering the software.

What Is ClickFunnels?

ClickFunnels software is primarily designed to provide online business owners with a complete sales funnel.

With ClickFunnels, you can create landing pages, opt-in pages, a simple membership site, collect payments via Paypal and Stripe with upsells and downsells, just like you can do in Kartra. ClickFunnels is currently the market leader thanks to Russel Brunson’s outstanding marketing.

It was the first platform that made it easy for people with limited tech skills to create sales funnels with a variety of pre-designed, customizable templates. Unlike Kajabi, which is focused on membership sites and simple sales funnels, ClickFunnels is a website and funnel builder first and foremost.

Many entrepreneurs and businesses use ClickFunnels to sell and promote products and online courses or other services online.

Part of the reason ClickFunnels became so popular in this online marketing boom is that you will find no better salesman than Russel Brunson, who is able to explain online marketing in simple terms anyone could understand.

For this, he coined the term “sales funnel.”

What is a Sales Funnel?

I really like Will Cannon’s definition of a sales funnel.

A sales funnel refers to the multi-step process potential customers go through to become a buyer. Broken down into various stages, it reflects the customer’s journey, from the point of their initial awareness of a product or service, through to the actual purchase.

Will Cannon Uplead.com

Should I Use ClickFunnels or Kartra?

As I always say, the answer depends on your business. If you want to build an e-commerce business with a successful sales funnel, I would highly recommend using ClickFunnels. However, if you’re a coach, consultant, gym owner or want to sell any kind of information products, I highly recommend you use Kartra.

The real question you need to ask is: “Is Kartra or ClickFunnels better FOR YOUR business, and does it allow you to execute your marketing strategy?”

Is ClickFunnels Better Than Kartra?

If you compare Kartra vs. ClickFunnels, there is not a single answer to this question.

During the Pareto Summit, I interviewed many of the leading ClickFunnels and Kartra users, including Jim Edwards. Jim is the Co-Founder of Funnel Scripts and Black Nubar and the world record holder for the fastest guy to win the CC-Club (making $1 million in sales in only 43 days with a single funnel).

ClickFunnels vs. Kartra: Similarities

When you compare ClickFunnels vs. Kartra, you’ll find some obvious similarities.

Both marketing solutions were created by successful online marketers to fill a gap in the market. ClickFunnels is designed to create sales funnels, but it’s not a platform to run your entire business on. In fact, when they tried to create a true all-in-one platform, they gave up and announced they were going to focus on their core business, which is to sell information products.

On September 23, 2019, Russell Brunson announced ClickFunnels’s plan to focus on their core business while making FunnelFlix part of the ClickFunnels platinum upgrade and choosing to “sunset” some of their features (without going into detail).

That’s why ClickFunnels had to neglect many important aspects of running an online business that went beyond creating sales funnels, such as offering solutions for customer service, video marketing, calendars and analytics, all of which are crucial to success.

Their $97 per month subscription plan lacks some of the most important features for running an online business, specifically the functionality to send emails or host your affiliate program. This forces users to either upgrade and pay $297 per month or integrate with other solutions like AWeber, GetResponse or ActiveCampaign. Often times, users still choose to use one of these solutions to send out email broadcasts.

Is Kartra Cheaper Than ClickFunnels?

For beginners, Kartra is definitely cheaper than ClickFunnels.

Kartra provides more value and features, even if you only choose their Starter plan.

ClickFunnels offers two pricing plans: $97 per month and $297 per month. You can also get started with Kartra for only $97 per month.

To create a complete sales funnel, including the ability to send emails and create an affiliate program, you would need to choose the $297 per month package from ClickFunnels.

If you’re looking for an alternative option, you might also want to check out GrooveFunnels Pricing Plans.

ClickFunnels vs. Kartra: Overview

Each of these companies has its unique strengths and weaknesses. Read on if you want to know whether ClickFunnels is better than Kartra or if it’s the other way around.

How Is Kartra Better Than ClickFunnels?

Kartra is a technology-driven company, unlike ClickFunnels, which is education-driven. The folks at Genesis Digital created an “all-in-one” marketing suite that combines 11 different apps. This means there are some obvious features that ClickFunnels does not offer. Of course, Kartra features these as their main selling points when they created their own ClickFunnels comparison on their blog.

Check out this blog post for a full review of Kartra’s 11 different software tools.

Here’s what you get with Kartra that you don’t get with ClickFunnels:

Video Marketing

With ClickFunnels, you need to use Youtube or software like Wistia or Vimeo to host your sales videos.

Kartra, on the other hand, comes with a customizable video player that allows you to track how long a lead watches a video. This tags viewers based on their behavior, so you can send emails based on the information they consumed (e.g., you sent a different email to someone who saw your offer vs. someone who did not).

Everyone who did not finish the video will get a follow-up email to increase your likelihood to convert those leads into customers.

Helpdesk Portal

I’ve seen some marketers host the sales funnels on ClickFunnels but use Kartra to run other aspects of their online business (for example, the helpdesk).

This allows you to easily keep track of inquiries via live chat or Kartra’s built-in ticket system.


If you’re a consultant or coach, or you just want to set appointments, you need a calendar tool so your customers can schedule appointments on their own.

With Kartra, you won’t need an extra service like Calendarly or BookLikeABoss (and avoid the extra bill) because Kartra has built-in calendar functionality.

What I really like about this feature is that you can charge for your consulting services sessions straight from within the calendar.

Robust Reporting

When you use ClickFunnels instead of Kartra, you’ll need to integrate many different tools, like emails, video hosting and memberships.

This will not only cost you a lot of time spent setting everything up, but getting a detailed overview of your customers actions will require you to log into all of these systems.

Kartra’s analytics tracks your entire sales process, including creating heatmaps, tacking clicks in your emails, watching videos, downloading files, etc.

Kartra gives you a complete lead history report, where you can see every single action a lead has had with you online after they joined your email list.

Kartra Offers a Better User Experience

Overall, the general consensus is that Kartra’s user experience is much more satisfying.

How Is ClickFunnels Better Than Kartra?

ClickFunnels is an education-driven company that thrives in the “make money online space,” unlike Kartra, which is technology-driven. Russel Brunson and ClickFunnels create amazing education products for online entrepreneurs. What I really like about him is that he practices what he teaches and has unique insights of what works to grow businesses online.

That’s why I highly recommend you read all of the books he published in the recent years.

Expert Secrets
Dotcom Secrets
Traffic Secrets

Dotcom Secrets

Dotcom Secrets by Russell Brunson an absolute foundational book for online marketing. You’ll hardly find a book that explains the fundamentals of building sales funnels easier than Dotcom Secrets. Russel Brunson illustrates the process, metrics and math to grow an online business.

Expert Secrets

If you want to compare ClickFunnels and Kartra, but haven’t read Expert Secrets, you should definitely give it a try before you buy any of these two softwares.

In the end, it won’t matter if you choose ClickFunnels over Kartra or vice versa if you don’t know anything about online marketing. If you want to sell information products, you need to know the basics.

Traffic Secrets

Traffic Secrets is the latest book from Russel Brunson, which is divided into three sections:

  • Finding your dream customer
  • Getting traffic
  • Growth hacking

Russel teaches you how to enter into the conversation that’s ALREADY taking place in the mind of your customer so you know exactly kind of product you need to create. You’ll learn where to find them and why it’s important to reach out to them over and over again without spending money on ads.

The Funnel Hacker’s Cookbook

The Funnel Hacker’s Cookbook is essentially a walkthrough guide showing you which funnels are proven to work online — from Jeff Walker’s proven Product Launch Formula to free plus shipping funnels. The book breaks down 22 different funnels, and offers step-by-step instructions to help you choose the right funnel type so you can build them from scratch in ClickFunnels. Of course, this is a book to promote ClickFunnels, but you can create all the funnels in tools like Kartra or even in WordPress instead.

The One Funnel Away Challenge

The One Funnel Away Challenge is a 30-day training that guides you step by step on launching your first sales funnel. In this training created by Russell Brunson, Julie Stoian and Stephen Larsen will guide you through all of the steps to create a working sales funnel in 30 days.

I have been through this training two times, and it’s one of the best sales funnel trainings online. Of course, ClickFunnels promotes their own platform but you can implement the training even better with software like Kartra, Systeme.io or GrooveFunnels.

The ClickFunnels Affiliate Program

One of the reasons why ClickFunnels became the market leader for sales funnels is because they created a cult around their software and their affiliate program.

Because they always create new offers and launches, it’s easy to keep affiliates busy promoting their latest products. Russel Brunson’s favorite book, The Greatest Showman, illustrates this really well.

Of course, ClickFunnels tries to demonstrate that their software works for all different kinds of businesses.

Once they grew, they made some changes to their affiliate program, but in the beginning, it was full of people who promoted ClickFunnels itself as a business opportunity.

That’s why you will find that ClickFunnels, just like Kartra, pays their affiliates millions of dollars in commissions every year for referring new customers.

Russel Brunson is very open about this strategy and rewards affiliates generously for promoting their front-end products like the One Funnel Away Challenge.

They know that many people who consume their information products will climb up their value ladder and purchase more ClickFunnels, even if there are cheaper and better software solutions available, to implement their strategies.

ClickFunnels vs. Kartra: Pricing Comparison

If you’re trying to decide between ClickFunnels and Kartra, one of the main selling points is pricing. Kartra is cheaper than ClickFunnels if you have fewer than 25,000 contacts because you will not need to get a separate email service provider (which should be part of every sales funnel).

ClickFunnels pricing becomes really attractive when you get beyond 25,000 contacts in your email database.

ClickFunnels vs. Kartra: Conclusion

If you compare ClickFunnels vs. Kartra, the bottom line is this: You’ll want to get the best of both worlds.

Read Russel Brunson’s books and take part in the One Funnel Away Challenge, but use a technology-driven (and bug-free) software like Kartra to implement what you learn.

You don’t want to invest hundreds of hours into learning a system and dealing with integration problems you can easily avoid, especially when you are just starting out and building your first online business.

If you are stretched on budget, Kartra is the better solution (except if you plan to run an e-commerce business).

What’s really great about Kartra is that you don’t need to change the platform once you grow.

While Kartra’s success stories are not as prominent as ClickFunnels, there are many people using it to create seven- and eight-figure companies.

As you could tell from this review, I’m 100% sure you want to run your business on Kartra. I’ve used all different types of marketing software, and believe Kartra is simply the best option all around. That’s why I created an amazing bonus offer for you if you sign up with Kartra via my affiliate link.

Don’t take my word for it; go check out it out for yourself.