The Ultimate Kartra Review: Features, Pricing, and Pros & Cons

Kartra Review 2023

Kartra Review

Kartra is a comprehensive marketing platform that promises to simplify your business operations and boost your sales. But is it worth the investment? In this Kartra review, we’ll take a closer look at Kartra’s features, pricing, and overall performance to help you decide if it’s the right tool for your business.

Are you looking for the Kartra 30-Day Trial? Look no further.

  1. Are you looking for more information about Kartra (dubbed as the true all-in-one marketing automation and sales funnel platform for most online businesses)?
  2. Do you want to know if Kartra is better than ClickFunnels? Or the difference between Kartra vs. Infusionsoft or Kartra vs. Ontraport?
  3. Should you switch your marketing automation platform and online business to Kartra?

You’ll get the answers if you’ve asked ANY or ALL of these questions after reading this article.

Hi, my name is Stephen, and I am an ACTUAL KARTRA USER. While I do understand that Kartra is not for everybody, there’s a good chance that if you want to launch a funnel, sell your course, or promote your products and services, Kartra is a solution that might help save you a lot of time and money.

What is Kartra?

Kartra is an all-in-one marketing platform that offers a range of features to help businesses streamline their operations and increase their sales.

Kartra is a monthly software subscription that is sold as a service subscription to help you sell your digital products, physical products, or both while taking advantage of marketing automation, funnels, landing pages, email marketing, analytics tagging, and segmentation to help businesses track their performance and make data-driven decisions.

Kartra was founded in 2018 by Genesis Digital (the same team behind WebinarJam).

It includes everything from hosting, email marketing, video, webinars, split-testing, cart checkouts, and a slew of other critical tools — each designed to integrate seamlessly with the last.

Now, we’ve all seen tools like this before, but Kartra brings something a little more unique to the table.

Not only can you leverage the suite of tools provided by Kartra to build your online business, but they also give you proven, done-for-you funnels backed by marketing legends such as Frank Kern.

Taking the headache out of tech setup is one thing, but having pre-made, battle-tested funnels at your fingertips is a whole different thing to get excited about.

Kartra isn’t just about building a completely online business, it’s about growing it too.

Kartra Overview [VIDEO]

Who is Kartra Used For?

After chatting with business owners and reading about what other digital entrepreneurs are looking for when choosing a funnel solution, there are several buckets of people who need Kartra.

Business Owners

  • You’re a successful small business owner and you’d like this year to be even bigger and better than the previous one.
  • You know that your competitors are probably capturing your ideal customers because you don’t have an ENOUGH presence online.
  • You want to be able to capture NEW leads that are high quality and targeted as your ideal customers.
  • You have a marketing and advertising budget to spend, you just don’t want to spend blindly on things that don’t work.

Coach / Consultant

You’re a successful coach or consultant that either has an existing online presence that you’re looking to grow or, with the world changes of COVID-19, you need to shift your business to an online format to survive.

You want to be able to capture NEW leads that are high quality and targeted as your ideal customers.


You’ve built a tribe of loyal fans and followers. Now they want to hear more from you. But technology is holding you back because launching your membership site is becoming a big obstacle. The only options you see are to either pay someone thousands of dollars to build your membership site or learn something that’s too technical.


​Blogging, list building, email marketing, capture, and landing page tools… is there a more perfect mix of tools and features for the growing blogger or niche website owner? Stop messing around with multiple tools and learn how to grow your list, your audience, and your engagement!

Getting Started with Kartra

I’ve been testing Kartra for quite some time, and for a new user, logging in to your account for the first time can be intimidating.

Don’t worry, that’s why I’m here. My goal in this article is to assist you to step by step on how to use and launch Kartra as though I’m sitting right beside you.

While a beginner will need to test and try a couple of things before they can get the hang of using Kartra’s editor, features, and automation, the more advanced and veteran marketers like me GEEK out on some of these features.

Kartra Features

Done-For-You Campaigns

Once you log in to Kartra, you can either choose to go to Kartranaut (just type in your name and email address, and you’ll get immediate access) or the done-for-you campaigns.

Start with the DFY campaigns because they will populate everything as a template to help you get started faster.

This will help you get familiar with how Kartra works. Don’t worry; you can delete this funnel at any time.

Tagging and Segmentation

What makes Kartra powerful, in my opinion, is the ability to tag and segment customers and lead behavior based on their activity on both the Kartra pages and your website itself.

If you use other tools, it’s usually a band-aid approach wherein you need to connect the different tools with API and integrations (or even Zapier) so that they can communicate with one another.


And just like any other sales funnel software and tool, Kartra is rich with integrations for the top marketing tools and software, including email tools, membership tools, etc.

Hopefully, you’ll want to use all the features that Kartra provides and cancel your subscription to other tools like email marketing software, landing page builders, and even your WordPress website hosting.

Payment Gateways

​Whatever it is that you’re selling online, you’re covered with the top payment solutions that are included with Kartra Payment Integration:

I prefer to use either Stripe or PayPal as a payment provider.

Marketing Automation

I’ve been using marketing automation solutions like Drip or ConvertKit, but with Kartra, there is NO NEED to use and pay for these other software tools.

Also, because the integration is built-in, all you need to do is find the automation triggers and actions inside Kartra. You’ll be creating your behavior-based marketing campaigns much faster.

​Email Marketing

As I’ve mentioned before, if you’re using another email marketing tool like ActiveCampaign or Drip as your email marketing automation platform, you can cancel those once you’ve set up your Kartra membership (that’s an immediate saving of at least $49/month for the basic plans of email marketing).

Send behavior- and event-based emails and messages to personalize your communications with prospects, leads, and customers.

Kartra Pricing Flexibility

When adding prices and different payment plans for your products, it’s as simple as following the steps and choosing whether you want a one-time payment or a subscription charge.

You can also choose to do advanced payment configurations that include free trials or $1 trials after X amount of days — just like the Kartra 14-day trial plan.

If you’re selling physical products, you can also add shipping costs.

And for those who need to charge sales tax, there’s a section that you can set up to automatically charge sales taxes on purchases based on their geographic location.

This makes sales tax collection much easier! As of this time, I don’t think ClickFunnels can do this.

GDPR Compliance

Kartra makes GDPR compliance quick and easy.

Seriously, this is one of the reasons I love Kartra. GDPR was enforced in May 2018, and if you have customers in the EU region, then you need to comply with this law and regulation.

Page Builder

Like any other landing page and sales funnel builder, Kartra allows you to drag and drop elements, rows, and sections.

It’s still not like the editing capabilities of Unbounce, but it’s more like the editing look and feel of Elementor or OptimizePress.

It does take a bit of time to master the tools and elements, but it’s not too difficult to learn.

Block Templates

This is my favorite feature of Kartra because it saves me so much time (and it will work for you, too!).

The block templates allow anyone to quickly drag and drop beautiful, highly converting designs onto your page.

Just edit and replace the text/image/video on these pre-made templates and you’re good to go.

There are different block templates for headers, body, content, footer, call to action, etc. This is one of the things you’ll want to try inside Kartra.

Pros and Cons of using Kartra.

Like any marketing tool, Kartra has its pros and cons. Some of the pros include its all-in-one platform, which allows businesses to manage their marketing, sales, and customer service all in one place. It also offers a range of features, including email marketing, landing pages, and membership sites. However, some of the cons include its pricing, which may be too expensive for small businesses, and its learning curve, which may take some time for users to fully understand and utilize all of its features.

Kartra Pricing Plans

Kartra offers a range of pricing plans to suit businesses of all sizes and needs. Its Starter plan starts at $99 per month and includes up to 2,500 contacts, 15,000 emails per month, and access to all of its core features. Its Silver plan starts at $199 per month and includes up to 12,500 contacts, 125,000 emails per month, and additional features such as helpdesk and video hosting. Its Gold plan starts at $299 per month and includes up to 25,000 contacts, 250,000 emails per month, and even more advanced features such as affiliate management and custom domains. Kartra also offers a 14-day trial for just $1, allowing businesses to test out its features before committing to a plan.

Which package do I choose?

Each of the Kartra Pricing Plans is designed to suit different online businesses. The plans differ primarily on the number of marketing assets your business has, the amount of monthly bandwidth you need, the monthly email sends, and the number of contacts.

The right package for you is the one that satisfies your business’s specific needs. As a business owner, keep in mind when you are evaluating the monthly cost, that Kartra replaces many other marketing automation applications that may be needed, and Kartra’s features are extensive.

Other than that, all the aforementioned packages provide you with a wide assortment of digital marketing benefits, features, and vital tools.

No matter which package you choose, you get everything from the start (excluding Kartra Agency). Furthermore, you’ll never get locked into a particular plan because Kartra encourages a monthly subscription model. You can cancel your subscription at any time, and your Kartra billing will be terminated after the current payment has been fully processed.

Pricing Conclusion

After several years of solid development, the team behind Kartra has managed to provide a reasonably priced, all-in-one marketing platform. It is imperative to know what you’re getting for your money when investing in software.

Final Thoughts

Overall, Kartra is a powerful marketing tool that can help businesses streamline their online sales and marketing efforts. Its all-in-one platform offers a wide range of features and benefits, including email marketing, landing pages, membership sites, and more. However, it’s important to note that Kartra may not be the best fit for every business. Its pricing can be steep for smaller businesses, and some users have reported issues with customer support. Ultimately, it’s up to each business to weigh the pros and cons and decide if Kartra is the right tool for their needs.

​Frequently Asked Questions

Who created Kartra?

If you’re familiar with Genesis Digital, you probably know this is the company behind Kartra (launched in April 2018). Genesis Digital is comprised of legendary internet marketers like Mike Filsaime and Andy Jenkins.

If you’ve ever heard of or used Webinar Jam and Ever Webinar, these are the guys that brought those SaaS tools to us.

Is Kartra a CRM?

Integrated analytics is undoubtedly among the best features in Kartra. In effect, you will be able to completely track the journey of your customers from the point of entry through email sequences, funnels products, and membership; however, I would not consider Kartra a full CRM or limited at best.

Why should I purchase Kartra?

If you’re building an online business, you need a platform to launch it. You can either take a ‘band-aid’ approach with WordPress or use SaaS tools like Kartra, ClickFunnels, Teachable, and Thinkific.

Having a platform to launch is inevitable and a mandatory requirement for any online business. You need a place to launch your content.
While there are many platforms like WordPress that are used to build and launch online businesses, they’re really not designed to HOST everything that you need for your online business.

And this band-aid approach of trying to get your tools and solutions to work and communicate with one another can be a time-consuming and resource-hungry task, which can also be highly technical. Just think of all the terms (CNAME records, DNS, nameservers, MX, etc.) that you’ll need to know in order to go the WordPress route.

Kartra eliminates that problem by working as your sales funnel software, landing page builder, website host, email marketing solution, marketing automation tool, analytics tool, and product creation tool. With the done-for-you system, Kartra even provides you with the system (complete with the templates and swipe file) to completely launch your business.

How can I get Kartra?

I hope by now you’ve learned as much as you can about Kartra — but nothing beats a personal experience and your very own discovery of the tool.
I would like to personally invite you to try the 14-day trial of Kartra and see the capabilities of the software for yourself.

If you get stuck, just email me and mention that you’ve signed up via my affiliate link and I’ll assist you in any way I can.

After the 14-day trial is up, if you’re still not satisfied with it, canceling is as simple as clicking a button.
I recommend that you choose the pricing that fits your needs.

Obviously, if you already have an established list of subscribers in the thousands, you’ll want to choose the Kartra pricing plan that covers all of them.

What is Kartranaut Training?

Kartranaut is a one-stop shop for all the information and resources you may need to start using Kartra.

You’ll be able to find any and all content you want to fully utilize the marketing platform inside Kartranaut, which recently replaced Kartra Academy.

I appreciate that I only need one membership to access the tutorials, instead of toggling back and forth between my Kartra account and my Kartra Academy membership.

If you’re planning to have someone on your team use Kartra, the Kartranaut Training is a great place to have them begin. They’ll get a full walk-through of all of Kartra’s features, as well as marketing tips and other valuable information.

About the author

Stephen Gardner

I had known I wanted to own a business since I was young. When I was six, I remember setting up my own “office” in the basement to start caring for work. I had no idea what business I would run, but I never liked working for someone else. I am not one to put my future in someone else’s hands.