One of the greatest pains of a budding internet entrepreneur's life is optimizing an effective Landing Page. I mean it's easy to build one, but how effective is it going to be. You never know till you look at data and stats.
Instapage, a well known landing page editor and designer, claims to increase your conversion by up to 400% by personalizing landing pages in the most effective way.
In the review below, we shall see how effective Instapage actually is.
What is Instapage
Lead Generation - Instapage is known for having some truly amazing lead capture page building capability. Their page builder is extremely versatile and has all available features required to deliver a truly effective lead generating page. There are a variety of campaign-specific templates that you can choose from.
Whether it's for getting signups, sales, or downloads, the Instapage lead generation tool will allow you to connect the dots between ad campaigns and lead nurturing.
Instapage allows you to create different types of forms, including multistep forms and creating a form with the Instapage Form Builder very easy.
Multistep forms are recommended, as it breaks down what is potentially a long process for form filling into smaller processes, thus making the process less tedious and increasing conversions. This also makes collecting important information easier for prospects.
In addition to this, Instapage has a variety of tools which make building effective landing pages a breeze.
Drag & Drop Builder – A truly drag and drop option here. You can easily add individual elements, exactly where you want them.
Widgets – Instapage allows you to add many widgets like CTA buttons, Countdowns, etc. You can also add Google Analytics, Facebook pixel, and Google Tag manager just by adding your ID.
Ready Templates – Quite a large number of readymade templates are available. You have templates for all kinds of uses – everything from lead generation, eBook's webinars, events, apps, click through CTAs, etc.
You can also easily import lading page templates yourself which you can, later on, modify for your own use.
Stock Imagery – Bigstock Images are available.
Reporting – Heatmaps, A/B testing, Google Tag Manager, and more.
Instablocks – Instapage allows you to save specific landing page sections to reuse across designs. They provide a great way for customers to avoid creating duplicate content and focus more on creating newer content, making the overall process of marketing and advertising way faster and simpler.
AMP Support – Allows access to googles AMP protocol
PPC compatibility – Instapage allows you to add your landing pages to ad groups.
A/B Testing – Instapage allows you to test the effectiveness of your landing pages, thus allowing you to use the best version for maximum conversions.
Heatmaps – A very useful representation to test the effectiveness of your landing page layout. A heat-map will allow you to check how far customers have scrolled on your page and where they dropped off.
These are some of the feature sets when effectively used, these can really help anyone actually achieve massive conversions.
Integration - There is a wide range of integrations supported by Instapage and a lot are being added every other day.
Below are some of the applications that Instapage integrates with:
- Email marketing and marketing automation software (Hubspot, Mailchimp, AWeber, Constant Contact, Campaign Monitor, GetResponse, e-goi, mad mini, Marketo, InfusionSoft, Active Campaign, Autopilot).
- CRM – integrate your data with companies like (SalesForce, Zoho CRM, InfusionSoft, Active Campaign).
- Webinar (GoToWebinar)
- Analytics (Google Analytics, KISSmetrics, Mixpanel, Marketo)
- Platforms (WordPress and Drupal)
- Social media (Facebook)
- Workflow (Zapier)
Moreover, Instapage allows you to publish to an unlimited number of Domains. Other Landing page builders will generally not allow that or will charge extra for the feature.
Support - The Instapage support team is available 24/7. There is a chat and email support available at all times and there is a fairly comprehensive knowledge base that covers most questions customers may have. Enterprise customers also have access to telephonic support.
Cost of Instapage
Instapage has 2 plans. The Business plan is the low end here with a monthly charge of $149 (Billed annually – $199 if billed monthly)
The Enterprise plan pricing is based on your precise requirements and needs and features guaranteed up-time, AMP pages, Telephonic support and a plethora of other features. The Enterprise Plan is Instapage’s most expensive plan. You have to request a quote first since the prices are custom-made.
Instapage has a 14-day free trial, which is slightly hidden, so normally you would have to search to find it.
Instapage 14-day Free Trial
The Free Plan is absolutely free (no credit card details required). This trial is a little bit hard to find, because they don’t mention it anywhere on their site, homepage or pricing page, but as soon as you want to sign up through any page, you’ll end up a specific form for their 14-day trial.
The free trial has all the features of the Core Plan, but is limited to 2,500 visitors. That will probably be enough, unless you’re going use the trial for a big campaign or so (which I wouldn’t advise anyway).
When the 14-day trial ends, your landing pages will be unpublished and will even be deleted completely unless you upgrade to one of the paid plans within 60 days.
The Core Plan – 99/month
The Core Plan costs $99/month with no additional costs. Sadly, it isn’t cheap for starting businesses, but if you use it to its full expense, it’ll be totally worth it.
Sadly it does have a cap on the maximum amount of landing pages (30 published landing pages) and a maximum amount of visitors (30.000 in total, so thousand per page… which is a bit low if you’re building a big business). Also, the number of team members is capped at five, but that shouldn’t be a problem unless you have a lot of micromanagers within your company.
You’ll get every feature you’ll normally need and its ease of use is what is making it so valuable for your business compared to other CMS or page builders, like WordPress and Squarespace.
Instapage “hidden” costs + pricing details
- There is no long term free plan, but they let you trial Instapage for 14 days (no CC. needed).
- You’ll still need to have a URL of your own. You can use Instapage’s XXX.pagedemo.co subdomain, but it doesn’t look very professional. Buying a domain isn’t expensive, but remember the extra cost and time (costs about 24 hours to get a domain name).
- Refund-period is only 24 hours! After that, your fee is non-refundable and your subscription can only be stopped at the end of your subscription period (depending on your monthly or yearly contract).
- If you decide to go with a yearly contract, you’ll get a 23% discount. However, you do have to pay upfront with a yearly subscription, so be ready
- No hidden fees, you won’t pay for anything extra. It’s a fixed fee.
Instapage is a solid Page Builder & lead generator Tool. It's easy to use, has a ton of features and if used correctly can indeed increase your conversions exponentially. We heartily recommend Instapage, although we would request you to take a look at its knowledge-base first to optimize your efforts and ensure maximum output.
Click here for your Instapage Trial.
Frequently Asked Questions
How to get the Instapage 14-day free trial?
Getting an Instapage 14 Day Free Trail is easy. Simply Click Here to go to their website, and click the GET STARTED blue button at the top right hand side of the page. You'll then be taken to the pricing page, where if you scroll down slightly you'll see the "START 14-DAY TRIAL" blue button to begin.
Does Instapage have a Free Plan?
Instapage does not have a freemium plan, but they do have a free trial, which you can sign up for here.
Do I need to enter my credit card details for the free trial?
No, there are no credit card details needed.
Can I easily upgrade/downgrade my plan?
Meh… Upgrading from your Free Trial to the Core Plan is very easy, with just one click on a button. But after that, Instapage actually only has one real plan: its Core Plan. So up- and downgrading isn’t really a thing. To upgrade your plan to the Enterprise Plan you’ll have to request a quote from sales. And to downgrade from Enterprise Plan, you’ll also have to talk to sales.
How much does Instapage’s Enterprise Plan cost?
The average Instapage Enterprise Plan customer pays $2500/month (on an annual agreement), based on a conversation with their live chat team. This will start you at 100 pages/100k unique monthly visitors and their full library of Enterprise features.
How to cancel my Instapage-account?
Termination of the contract can be requested at any time at firstname.lastname@example.org only from the email address associated with the account. Fee’s are non-refundable unless you refund within 24 hours after purchase.
What happens if I exceed my maximum number of “Unique Monthly Visitors”?
Instapage will warn you upfront and you can upgrade your account through sales. Otherwise, visitors will land on a blank page.
Are there discounts for students?
No, there are no discount options.
What does Instapage count as a “Unique Visitor”?
A unique visitor is anybody who has visited any of your landing pages. Unique visitors are identified and tracked by an Instapage cookie and are counted as 1 unique visitor (regardless of the number of times they visit your page).
What are “Instablocks”?
"Instablocks” are reusable block templates for Instapage’s landing page builder. You can choose from a selection of pre-designed block templates, like headers, footers, testimonials, and more, or create your own blocks from scratch. They are available in all Instapage plans, even the free trial.
Does Instapage have a money-back guarantee?
Not really: They have a 24-hour refund period. After that, your fee is non-refundable and your subscription can only be stopped at the end of your subscription period (depending on your monthly or yearly contract).