Ultimate Drip Review, Pricing & Feature Guide

Drip Overview

Drip is a full-featured marketing automation solution designed for business-to-consumer (B2C) companies. Marketers can send targeted emails to first-time or returning customers, build a visual workflow of their campaigns and manage their leads.

Drip Features

Drip has a visual workflow builder with an intuitive drag-and-drop interface. Marketers can build workflows through six steps: action, decision, goal, fork, delay and exit. The workflows are designed so users can vertically scroll through each step to view information at a glance. Marketers can add the exit step to stop a workflow after specific conditions are met.

Recently, Drip introduced a new feature to capture new customers via Facebook. Drip now integrates with Facebook Custom Audiences for more targeted advertising. Marketers can create custom ads with Facebook and then start, stop or change them within Drip. They can also set up automated workflows to target the journey of the Facebook user.

Other features of Drip include:

  • 18 triggers and 16 actions in the automation rules builder that support various activities, such as moving subscribers, adding tags or moving conversions to another application
  • Segment builder to identify groups of subscribers to send targeted messages
  • Targeted email messages, including drip campaigns, broadcast emails and one-off emails
  • Ability to customize email content for each subscriber
  • Forms, widgets and pop-ups to capture new subscriber information
  • Ability to remove subscribers if they’re no longer engaged
  • Split email testing
  • Custom conversion tracking
  • 10+ report templates to track campaign metrics (data can be exported to client’s preferred system)
  • Multi-channel marketing functionality via integrated applications

Target Market

Drip is intended for business-to-customer (B2C) companies, especially smaller online retailers. We’ve listed several of its clients below:

  • Gobble
  • Social Media Examiner
  • Bite Squad
  • Universal Audio
  • Evensi


Clients can sign up for either the free plan or a three-week free trial (if opting for the paid plans) on Drip’s site. Drip offers three migration packages for clients that want to migrate subscriber information and other data from their former marketing automation software.

The three packages are:

  • Import Support – This package is intended for clients with fewer than 5,000 subscribers to migrate, or those that prefer to migrate their data quickly. It includes a 15-minute phone call where Drip walks the client through the process of migrating data.
  • Express Migration – In this package, Drip migrates data of at least 5,000 active opt-in subscribers, recreates one email template and builds one core automation workflow. The migration timeline is three to seven business days.
  • Standard Migration – In this package, Drip migrates data of at least 5,000 active opt-in subscribers, recreates one email template and builds three core automation workflows. The migration timeline is seven to 30 business days.

Drip offers native integration with a variety of applications, such as systems for customer relationship management, ecommerce, payment processing and surveys.

Customer Service & Support

Drip provides clients with live chat and email support, as well as a knowledge base of articles. Live chat support is for clients on all the paid plans, and it’s available during regular business hours (Monday through Friday, 9 a.m. – 5 p.m.).

All plans offer email support. However, the free plan only includes 30 days of email support.

Drip also has other support resources, such as a video course on “Getting Started with Drip” and a guide on marketing automation.


Drip starts at $40 per month for up to 2,000 contacts.


Drip is intended mainly for ecommerce companies, so it doesn’t support B2B organizations. Those companies can check out our other marketing automation reviews.

Also, some users have reported that Drip has a bit of a learning curve, but it’s easier to handle once they get used to it.


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Drip was founded in 2013 as an email opt-in widget for marketing companies. From there, it evolved into a full-featured marketing automation platform for ecommerce businesses. In 2016, it was acquired by Leadpages, a lead-generation software company.

Drip positions itself as an ecommerce customer relationship manager (ECRM), meaning its mission is to provide the same level of B2B marketing automation to B2C companies. It’s enjoyed significant growth over its five-year history, with:

  • 4,700+ customers
  • 68 employees
  • 1.8 billion emails sent
  • 3.2 billion customer events tracked

What would be some of Drip’s competitors?

Drip Review

Common competitors for Drip would be Automizy, ConvertKit, and ActiveCampaign.